Influence of sponsor's management style in project prioritization

Luciana Magalhães Girardin Pimentel Rodrigues, Luciano Ferreira da Silva


Purpose: The purpose of this paper is understand how the different styles of sponsor management influence the prioritization of projects.

Design/methodology/approach: The empiric analysis used in-depth interviews with 11 executives as method for data collection and qualitative content analysis using theory and data driven categories for analysis is performed.

Findings: This research points to the emergence of opportunistic management style, and to evidences of lack of strategic alignment in the project prioritization process.

Research limitations/implications: The lack of prioritization methods evidences to compare with project management style. Also, the number of project managers to interview as experts.

Practical implications: The analysis shows that committees and post-project evaluation be established to mitigate failures in the prioritization process impacted from sponsor’s management styles influence.

Originality/value: The paper provides a critical perspective about sponsor’s management styles and project prioritization context; it is important to highlight how different management styles of the sponsor result in different behaviors in the companies.


Management style, sponsor, project prioritization, project management, opportunistic behavior

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Licencia de Creative Commons 

This work is licensed under a Creative Commons Attribution 4.0 International License

Journal of Industrial Engineering and Management, 2008-2024

Online ISSN: 2013-0953; Print ISSN: 2013-8423; Online DL: B-28744-2008

Publisher: OmniaScience